New iTunes App Store design

Just in case this passed you by, Apple rolled out a shiny new design in the App Store a couple of days ago.

Last time they refreshed the Store, it was the home page that got all the love but now they’ve turned their attention to the individual app pages. Initial impressions are good – the overall design is graphics heavy and less wordy. Screenshots appear in a scrolling panel rather than one at a time and you get a nice row of ‘Customers also bought’ icons across the bottom. The downside is you have to click the ‘more’ buttons to read anything other than the first line of an app’s description or What’s New.

We’ll live with it for a couple of days and see what we think – any thoughts?

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