iPhone Publishers Meetup: an Augmented Reality special

Last night Chilli X went to the November iPhone Publishers Meetup: an Augmented Reality special, and had a great evening.

The venue was suitably cool (great lighting, touch sensitive tables etc) and the talks were brief but interesting. Ravi Damani from acrossair talked about getting started, their future plans for their Augmented Reality engine and their views on competition.  Mark Cummins from PlinkArt gave a fascinating talk about their visual image recognition system. It’s not available on the iPhone yet (Android only so far) but the potential is enormous.

We’ll be watching with interest to see where these technologies go. Personally I’d like to see some open standards that everyone can plug in to, rather than everybody developing their own different solutions. For example Plink’s image recognition works only on images that have been entered into their database – they already have competition of a sort in the form of Kooaba. I’d hate to see a future where images from some companies are exclusively held in one database so can’t be recognised by a competitor’s software.

The virtual augmented reality future only looks bright if everybody plays nicely together. I don’t want to be standing in London holding a phone in front of my face looking for a restaurant only to find that Wagamas are exclusively licensed to one app and Burger King another…

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