I don’t know about you guys, but to me it seems pretty obvious that a score of 5 out of 5 is better than a score of 1 out of 5.
Apple must have thought so too as they didn’t think the 5 star scoring system in the App Store needed any more explanation. However, looking at the reviews that Apps get (not just ours, I hasten to add) it seems obvious that not everybody seems to get it. Have a look at the following reviews for some of our products:
Best so far by Cheranleo
I have tried all of the todo apps. This one is the best out of them all. Overall iphone apps are not what they should be. If only there was the same effort on making usefull apps as there is on games.
Easy to use by Eirura
The easiest to use. Love the sorting and color coded lists.
Love It! by Finnifog
Fun, easy to use, and it works! Fab. Thanx
Best clock layout by Riddle27
Very clean looking app, the best out there.
I love it by Ily:))))
I love the picts. I look at them on the icarly set:) good work
Apart from being glowing reviews the one thing they all have in common is they are all 1 star reviews (there’s plenty of great 2 star reviews as well…) and yet they all seem very happy with their apps. Now, I’m not going to insult the intelligence of these people, after all they are happy customers of ours, but it seems that some people must think the scoring system works in reverse. There doesn’t seem to be any way of accidentally posting a 1 star review. You don’t need very many 1 star reviews to start dragging your average down.
So my request to Apple – in the next update to the App Store, please put a ‘bad’ to the left of the rating and a ‘good’ to the right just to avoid any confusion. It can’t do any harm…
Update: It’s been pointed out to me (thanks Aidan) that the ratings go from 5 stars on the left to 1 star on the right so my statement above is wrong and perhaps that’s the problem. As Westerners, we think from left to right and I expected the ratings to go from 1 to 5 rather than the other way round. Perhaps people instinctively assume that the further right they click, the better the score they’re giving …